Description:
Brand psychology influences consumer decisions. Do you know how brand characteristics affect your small business? What brand details should you consider when expanding your brand internationally? Listen to the advice Flavilla Fongang, Founder of GTA Black Women in Tech and 3 Colours Rule has for branding businesses!
Highlight timestamps:
What is a brand, and why is it powerful? 3:05
How can small businesses mitigate branding blunders during international expansion? 10:15
Is there a difference between small and large brands’ branding strategies? 12:15
What advice does Flavilla have for businesses without established branding? 16:30
Does Flavilla think that gender impacts brand creation? 19:10
What should the role of a business leader be in their branding? 21:33
What branding advice would Flavilla give to new or scaling businesses? 25:03
Listen on:
Apple Podcasts, Spotify, Castbox, Goodpods
Get more information related to this episode:
Find Flavilla Fongang on Twitter
Find Flavilla Fongang on Instagram
Find Flavilla Fongang on LinkedIn
Find GTA Black Women in Tech’s website